by Scott Jacobson, written for a guest post on TechFlash

First, I’ll apologize for using a list format for this blog post. It is an obvious attempt to cover up my inadequacies as a writer…but those will become abundantly clear momentarily. Second, let me disclaim that mine is a household with two Kindles, four iPhones/iPod Touches, and two iMacs.

And I am a shareholder in both Amazon and Apple. And I worked on the launch of the original Kindle at Amazon. And I plan to buy an iPad. So I’m all sorts of biased. All of that said, here are a few reasons I don’t think iPad is a Kindle killer.

1. Kindle is designed for hard-core readers.

For those of us who like to carry books wherever we go, reading on the bus, on airplanes, on the beach, wherever…Kindle is a great reading device. Sure, it has its limitations. But for people who like to read mass-market stuff (fiction, biographies, history, etc.), the fact that it’s not color and the page turns are not instantaneous isn’t that big of a deal.

It is really good at what it does, and it doesn’t need to do a whole lot more. There is a segment of the market (probably millions, maybe tens of millions, but not hundreds of millions) that will prefer a less-expensive device that does one thing really well. And that segment will continue to choose Kindle.

2. Kindle is not just ‘iPod for books.’

Amazon is not dependent on a completely closed loop system (like iPod/iTunes) to be successful. I can buy Kindle books on Amazon.com and then read them on my Amazon Kindle, my Dell laptop, and my Apple iPhone. Amazon will continue to make Kindle part of the reading experience on other people’s hardware because it knows that’s it’s best and only chance of winning.

Who knows, maybe someday Amazon will let other hardware makers build their own e-book readers with ‘Kindle Inside’. I am a fan of Kindle the device, but as an Amazon shareholder, I am happy that Amazon’s success in the e-book space is not solely dependent on the success of its hardware.

3. iPad is expensive (comparing apples-to-apples, or perhaps apples-to-amazons).

Kindle’s 3G connection is free. Well, actually, it’s bundled into the cost of the books you buy on Kindle. A 3G iPad will run you $130 more than the $499 base price, and its data connection will cost you between $180 and $360 per year. To be fair, iPad’s data plan can and will be used for a lot more than downloading books. And you can buy a WiFi version of iPad and avoid the $130 + $180-360 per year. But then you lose one of the features that makes the Kindle experience magical: the ability to download any book in the store, anywhere, in a couple of seconds. In an apples-to-apples cost comparison, Kindle is $259 ($489 for the DX), iPad is $629 + $180 per year.

4. Personalization/Recommendations.

Almost every book I’ve purchased over the past seven or eight years I bought on Amazon. Because of that, Amazon is pretty darn good at recommending books that it thinks I might like. iTunes has held my entire music collection over a similar timeframe, and yet, its music recommendations still suck.

Amazon is better at making personalized recommendations, and it has a much longer history for books I own to inform its suggestions. It’s hard to put a value on that, but it’s real. It will be interesting to see how the iBookstore does here.

5. Amazon can’t afford to lose.

Amazon doesn’t report the revenue from books, but it’s safe to assume that books remain a very significant part of its business. While the transition from physical to digital will take far longer for books than it has for music, Amazon can’t afford to allow Apple to dominate the market for e-books the way it dominates the market for MP3s. Amazon is in this fight for the long-run, and as Jeff is known to say, ‘it’s still day one’. While I’m sure it’s no surprise to Amazon that Apple is entering the e-book market, rest assured Amazon is now doubling down on its investment.

Make no mistake.

Apple is going to be a major player in the e-book market. They will extend the iBookstore to iPhone and iTunes, and they will sync the last page read across all of your devices (just like Kindle). But iPad is not the death knell for Kindle. It is a shot across the bow. And Amazon needs to step up its game. The nice thing about competition is that it fosters innovation. And we the consumers will be the beneficiaries.

Posted by Greg Gottesman

All of us at Madrona are looking forward to welcoming TechStars for its big reunion event here in Seattle on November 4. TechStars is a mentorship-driven incubation program/seed investment fund with operations in Boulder, Colorado and Boston, Massachusetts. Every year, TechStars funds 10 very early technology start-ups in each city and provides an intensive boot camp for those companies, involving dozens of mentors from the start-up community.

TechStars has been operating for three years and has funded about 40 companies. Some alumni companies have already had positive exits, including IntenseDebate (acquired by Automattic/WordPress), Socialthing (AOL), and Brightkite. Every year the TechStars companies get together for a reunion in a different city, and this year the reunion is in our Emerald City.

As part of the reunion event, TechStars reserves a part of one afternoon to highlight its companies that are still raising money and has them pitch to investors. To date, about 75% of the companies that come out of TechStars have been angel- or venture-backed. The pitch session is a great opportunity to see a bunch of interesting early-stage companies. In addition to company presentations, there will be a panel on angel and venture investment trends that will include Brad Feld (co-founder of TechStars and Managing Director of The Foundry Group), Andy Sack (Founders Co-Op), Steve Hall (Vulcan Capital), David Cohen (co-founder of TechStars and angel investor), Chris Sheehan (CommonAngels in Boston), and yours truly. It should be a lively discussion, followed by the pitches.

If you’re a Seattle-area VC or angel investor, please contact me, and I’ll get you an invitation to the event. Hope to see you there!

Here is the introduction to my guest post on TechFlash today.

For the last decade, I have been convinced that the three most important factors in determining the success of a start-up are (1) team, (2) product or service, and (3) market (timing, size, etc.). Take an A+ entrepreneur, with a great idea for a new product or service, at the right time, and about as fast than you can tweet Susan Boyle you’d have a success brewing.

Recently, I have added one factor to the must-have list: the right start-up culture. In other words, add a dose of bad culture to a team of superstars, a killer product and good market opportunity, the result is almost always death by a thousand backstabs.

What defines a great start-up culture? Justice Stewart’s “I know it when I see it” standard seems particularly apt here, but not actionable. I am hoping to start a dialogue about what a great start-up culture is and what it isn’t from those of you who are actually living it day-to-day. To kick off the debate, below is my best attempt at defining the characteristics of a great start-up culture. I was aiming for a top 10 but ended up with a bakers’ dozen (because in life it’s hard to beat a free bagel). How does your company’s culture stack up?

To read the list click over to Techflash.

These days whenever I run into colleagues, friends or new acquaintances, the first question I’m typically asked is “What do you think of this economy?” Rather than lamenting the drumbeat of negative economic news splashed across the headlines, my response has become consistently the same: “Well, it’s tough out there, but companies that have the right value proposition are still managing to sell and hit or exceed their numbers.” Some might just chalk this up to classic, VC Pollyanna-ism, but it’s becoming clear as we move towards the end of the first quarter of 2009, that it is indeed true in the world of commercial software.

So what value proposition is resonating with business customers? Not surprisingly, it’s two things: cost cutting and compliance. IT departments will spend money on a product/service if it takes cost out. A payback period that meets the historical internal hurdle rate is not sufficient – the product/service needs to take cost out immediately. Or, in the case of a compliance driven sale, the company is required to make the purchase because of regulation such as PCI. Goldman Sachs released their most recent IT Spending Survey this week and one of their top level themes reinforced our observation: “Top priorities for spending include “cost reduction” and other strong ROI or compliance related spends.” We at Madrona heard this articulated clearly going back to last fall at a roundtable discussion of nine Seattle-area CIOs we hosted and, if anything, it has become more starkly true in Q1.

This brings me to the second question I have been consistently hearing after the one about the economy – “Are you still making investments and, if so, what spaces are you excited about?” The answer to the first part is “yes,” we are absolutely still actively investing, making 4 new investments in the last 6 months. As for the latter, one area of great interest to Madrona (and many VCs) is cloud computing. Although arguably the largest trend sweeping IT, the term “cloud computing” has undeniably become overused and overhyped. Many companies have tried to hitch their train to the wave of hype without having real products and real customers to back up the marketing buzz. The reality, however, is that cloud computing is catching on with small companies and enterprises alike in a very real way. Not surprisingly because, in the near term, cloud services can deliver the cost savings value proposition that is critical to selling in this economy. From a VC perspective, the cloud is appealing because of its long term potential for disrupting the way software is delivered to and within businesses (it has already done so for consumers). The trick for an investor like Madrona is to find companies that have the team, the technology and the product that are actually delivering on this, rather than just attaching themselves to the hype.

Clearly large players like Amazon, Google and Microsoft are making bets on cloud computing. But what are some tangible examples of emerging companies that are excelling by leveraging the cloud, differentiating themselves from the big players, and selling primarily around the theme of cost savings? One Madrona investment that clearly exemplifies this trend is Apptio, whose Saas IT cost optimization solutions provide the added visibility into costs, utilization, and operations of IT services that CIOs need to readily identify cost saving opportunities. Another great example is Skytap, who delivers 100% self-service provisioning of complex IT environments – you can think of it as a virtual data center in the cloud – for dynamic IT labs.

Skytap enables companies to take advantage of utility-based “pay only for what you use” pricing to test their applications in the cloud, demo their software to prospective customers, and/or provide remote training. This means that companies can use opex for what has traditionally required capex for on-premise infrastructure. They are differentiated not only with their platform, which enables existing applications to run unchanged on industry-standard platforms, but also by their SaaS virtual lab management solution which enables IT control of costs while allowing self-service access to virtual environments by end users. With this value proposition and a robust product born from technology spun out of the University of Washington, Skytap has managed to cut through the hype and get significant traction with paying customers from large enterprises to start-ups even in this challenging market climate.

Given all this, it’s not surprising that Madrona and Skytap’s other major investors, Ignition Partners and WRF, closed a new $7 million Series B investment in the company last week. Skytap is selling successfully in this down economy with a strong cost-savings value proposition. They are a leading player in a large, high potential space, have a compelling and differentiated product, and a great team that is executing on their vision. It’s this type of company that will thrive in this down market and precisely the type of company in which Madrona will continue to invest.

Getting the Right Driver on the Bus

In Good to Great, Jim Collins recommends that one of the first steps in building a great company is to get the right people on (and off) the “bus.” Not surprisingly, therefore, selecting the driver of the bus, the CEO, is certainly one of the most important tasks any board of directors undertakes. From the perspective of a venture capitalist working in the world of early stage companies, I have seen the huge, and often immediate difference the right leader can make. Now, I’m not talking about how to find great entrepreneurs who have started a company. While also a difficult process, this series of posts assumes we have already backed a good company, with great technology, but one that is in need of the right business leader.

Selecting the right CEO, however, is difficult, mostly un-scientific and often complicated because of personality and timing issues. Often, in very early stage companies, the “CEO” holds that title simply because he/she founded the company, and not because of any special qualifications or company-building experience. A few founders recognize that they don’t have the requisite skills to drive the bus, but many others figure that if they can drive stick shift in a sedan, how much harder can it be driving the bus? And that might be fine for a short drive at slow speeds, but as the company picks up speed, the probability of a major crash increases. So, many times, the first step in getting the right driver on the bus is convincing the current driver to step away from the wheel. It is often beneficial to have the founder remain involved with their company, just not always as CEO.

Timing is often a further complicating factor. Perhaps the current CEO has left unexpectedly (or been asked to leave immediately) or there is a financing that hinges on the recruitment of a new CEO. The board is under the gun, without the luxury of 6-9 months to do a thorough search for just the right candidate. Having had experience recruiting CEOs and knowing what qualities to look for can help make this challenging process more effective.

Several years ago Madrona surveyed our investment professionals, ranging from analysts just a few years out of college to veteran Fortune 500 CEO’s like Jerry Grinstein, Bill Ruckelshaus and Jack Creighton, who serve as our Strategic Directors.  We wanted to construct a profile to see if there was consensus on the relative importance of various personal attributes, skill sets.

The following graphs reflect the survey results (click on the graphs to see a magnified version).

Over a series of blog posts I will discuss the specifics of some of these attributes, what makes certain qualities more important in a CEO than others, and how, once you have determined what you are looking for, you know you have found it in the candidate. After all, what serious candidate is going to acknowledge that they lack good judgment? In the meantime, join in the dialogue by taking the survey and we will post the results and comments from the community.

Click Here to take survey

Unless you have been avoiding your in-box in the past month or so, you probably got the widely circulated email containing “the world is coming to an end” slide deck from a major venture capital firm. The essence of the presentation is that if you survive the current economic meltdown, you win. That means cutting heads and getting to cashflow break-even as soon as possible. The advice is well timed and important, but incomplete. The winners will not just survive this recession—they’ll need to take full advantage of it, strategically and tactically.

On the strategic front, companies should revisit the basic questions they answered when drafting their initial business plans, this time with the words “in this market” at the beginning:

·           In this market, who are our customers?

·           In this market, what is our value proposition?

·           In this market, what is our business model/how do we make money?

·           In this market, who are our competitors?

·           In this market, what is our competitive advantage?

·           In this market, how do we differentiate our product?

·           In this market, what are our core assets?

The answers to all of the above (and many more) questions may have shifted in the last three months. If your customers were small start-ups, you may need to adjust your focus to a customer base that has money to spend.

Are there certain companies that might find your value proposition more compelling because of the downturn? Should you refocus your value proposition and messaging around helping customers cut costs? If your business model was based on certain advertising CPM (cost per thousand impressions) rates, those may no longer apply. Your list of competitors may have shrunk or changed, so rethinking what you need (and don’t need) in your competitive feature set is now relevant. Is the next version of your product really what your existing customers want, or is it what potential customers wanted but no longer can afford to buy? Your existing customer base now may be your core asset, rather than your intellectual property.

To win, your strategy needs to be appropriate for the new market dynamics. Big companies cannot be as nimble as small ones, so smart entrepreneurs should be able to take advantage of thoughtful, but swift, changes in strategy.

Tactics are also critically important, but shouldn’t be confused with strategy. Cutting your burn rate is a tactic in a downturn, but it doesn’t lead to success unless the company also has the right strategy to go along with it. The companies that came roaring out of the last technology downturn not only had exceptional survival skills but, more important, they had a superior product focus and business model.

On the tactical front, the much-circulated VC presentation mentioned earlier pinpointed the major one: cost-cutting. Financing in this market will be much tougher, so increasing your runway is essential for survival. CEOs should scrutinize every expense item and try to renegotiate every contract. That said, cost-cutting is only one of many tactics that companies should consider. Tactical opportunities exist on the upside in this market as well.

·           Hiring. There will never be a better opportunity to upgrade the quality of your team. Start-ups that are well funded and well positioned should have the pick of the litter when it comes to new hires and upgrading talent. Employees may be more flexible on compensation packages than they were several months ago.

·           Marketing. Media always gets cheaper in a downturn, which presents a unique opportunity to acquire customers profitably. If the lifetime value of your customers has remained stable and now you are able to acquire customers for less than their lifetime value (through inexpensive media), you can make a killing in a difficult economy. Classmates.com is a wonderful case study. When the technology bubble burst in 2000, Classmates.com was able to buy Internet display inventory for a fraction of what it had cost earlier. The company knew what a customer was worth (more specifically, what a customer would pay for a subscription) and, therefore, how much it could spend to acquire that customer. The team at Classmates.com was maniacal about tracking conversion rates and focused on buying display media only if it met company goals for conversion. Does your business model enable you to take advantage of less-expensive media? Publishers with undifferentiated inventory should have an especially difficult time selling inventory. Look for screaming deals!

·           Tying Expenses to Performance. In a down market, you may have the opportunity to link your cost structure specifically to performance. Tying employee compensation to performance criteria is the obvious example. On the marketing side, as publishers lose leverage, they, too, are more willing to sign performance-based or CPA (cost per action) deals, instead of CPM deals. No publisher is going to announce it, but companies should be persistent in asking for it.

·           Pricing. Aggressive pricing can be an important weapon against weaker competitors who cannot match your prices or will eat into their cash balances if they do.

·           Mergers and Acquisitions. Even some attractive companies with strong IP or a large customer base will struggle to make it in this environment. Banks are not the only ones who will be looking for good M&A deals. As a buyer, some questions that you might ask include: Would an acquisition be relevant to your new strategic focus, or would it dilute your focus? How long will it take this acquisition to get to positive cash flow? Are you buying people, technology, revenue, or customers? How hard have you scrubbed the projections? How will you finance an acquisition in this market?

No doubt the current market presents added challenges, but it also offers new opportunities for those companies looking to do more than just survive. The companies that refocus their strategies in light of market realities and creatively consider the tactics they employ will be in the best position to win when the economy starts moving again.

The famous Spanish philosopher, George Santayana,  once remarked that ”those who cannot remember the past are condemned to repeat it.”  So, a natural question in these times of financial turmoil, when it is hard to stave off a sense of impending doom, is: how will this “bust” be different from (or the same as) the dot com bust that began in 2000?  More precisely, what will be the differences and similarities as they relate to venture financing and early stage companies in the Pacific Northwest?

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